Rankings for the TCS study are done at the vehicle segment-level to provide comparisons among similar groups of vehicles. The models ranking highest in their respective segments for total customer satisfaction are: Maruti Alto in Entry Compact; Hyundai i10 and Wagon R (Jointly) in Premium Compact; Hyundai Getz Petrol in Upper Premium Compact, Maruti Swift Diesel in Small Car – Diesel; Wagon R Duo in Small Car – Alternate Fuel; Mahindra Renault Logan in Entry Midsize; Honda City in Midsize; Skoda Octavia Petrol in Premium Midsize; Chevrolet Optra Magnum Diesel in Midsize Car – Diesel Toyota Camry in Entry Luxury; Toyota Innova in SUV/ MPV; and Honda CRV in Premium SUV.

Overall the industry score has gone up by one point over last year. Most of the manufacturers have maintained their last year’s level. However Mahindra has improved its score by 6 points and Toyota by 4 points.Among small cars the new entrant Hyundai i10 scores well on Performance and Design, Quality and Brand Image, whereas Wagon R scores well and improves upon Maruti’s strength of low cost of ownership.

Overall the Indian car industry has put up a brave performance in terms of satisfying customers with their products and services in a year which otherwise saw the mightiest crashing globally. The 2008 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS specialist division, TNS Automotive, is the largest syndicated automotive study in India, representing the responses of more than seven thousand nine hundred new car buyers. This comprehensive study covers over 45 models with customer evaluations taken in the key areas of sales satisfaction, product quality, vehicle performance and design, after sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of satisfaction and loyalty a given model enjoys with its customer.

Nalin Mehta, CEO, Mahindra Renault, said, “We
are offering a uniform discount of Rs 60,000 on the car from tomorrow,
which is a mix of direct cash discount from us and the benefit arising
out of the Cenvat rate cut.” The government on Sunday announced a 4-per
cent cut in the central value-added tax (Cenvat).

The price cut will be across all the nine variants of the Logan and will come into effect from Wednesday.

The base variant of the car, 1.4 GL (petrol), which is currently
priced at Rs 4.72 lakh (ex-showroom Mumbai), will now be available at
Rs 4.12 lakh. Similarly, the base variant of the car, 1.5 DLE, will be
priced at Rs 5.15 lakh as against its current price of Rs 5.75 lakh.
Customers can also avail themselves of a bonus of Rs 10,000 under an
exchange offer, which will be in addition to the Rs 60,000 cash
discount.

The Price of the base variant of the Logan (GL) at close to Rs 4 lakh.
The discount rates on the Logan sedan will be till December 27, the
company said. Of late, car sales have received a battering due to the
ongoing slump in the industry, largely triggered by lack of adequate
finances.

Maruti Suzuki had cut prices in the range of Rs 6,500-23,000 on its
models except on the Vitara sports utility vehicle. Korean car major
Hyundai too had slashed car prices on models ranging from Santro to
Sonata by Rs 8,000-Rs 44,000.

The price-cut makes the Logan all the more attractive to Indian Buyers with its amazing Fuel Efficiency and Low ownership costs.

Discuss this at the Forum:-

Logan Cheaper by 60000 – Discussion at the Forum

-ClubLogan.com

Source : Business Standard