Logan in TNS Automotive Customer Satisfaction

Chief Loganizer — Sat, 10 Jan 2009 10:27:18 +0000

According to the findings of the 2008 four-wheeler total customer satisfaction study released on 31st December, 2008 by leading market information provider, TNS, the diesel car segments have shown a remarkable improvement in delivering customer satisfaction. The Indian car market is dominated by small and relatively low priced petrol cars, which have traditionally delivered a high level of satisfaction. In 2008, the scores of small car segments
have remained largely unchanged, but there is a clear improvement in the scores of diesel car segments, Premium Midsize, Entry Luxury Cars and Premium SUV’s

Rankings for the TCS study are done at the vehicle segment-level to provide comparisons among similar groups of vehicles. The models ranking highest in their respective segments for total customer satisfaction are: Maruti Alto in Entry Compact; Hyundai i10 and Wagon R (Jointly) in Premium Compact; Hyundai Getz Petrol in Upper Premium Compact, Maruti Swift Diesel in Small Car – Diesel; Wagon R Duo in Small Car – Alternate Fuel; Mahindra Renault Logan in Entry Midsize; Honda City in Midsize; Skoda Octavia Petrol in Premium Midsize; Chevrolet Optra Magnum Diesel in Midsize Car – Diesel Toyota Camry in Entry Luxury; Toyota Innova in SUV/ MPV; and Honda CRV in Premium SUV.

Overall the industry score has gone up by one point over last year. Most of the manufacturers have maintained their last year’s level. However Mahindra has improved its score by 6 points and Toyota by 4 points.Among small cars the new entrant Hyundai i10 scores well on Performance and Design, Quality and Brand Image, whereas Wagon R scores well and improves upon Maruti’s strength of low cost of ownership.

Overall the Indian car industry has put up a brave performance in terms of satisfying customers with their products and services in a year which otherwise saw the mightiest crashing globally. The 2008 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS specialist division, TNS Automotive, is the largest syndicated automotive study in India, representing the responses of more than seven thousand nine hundred new car buyers. This comprehensive study covers over 45 models with customer evaluations taken in the key areas of sales satisfaction, product quality, vehicle performance and design, after sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of satisfaction and loyalty a given model enjoys with its customer.

Mahindra Logan Drivathon takes Ahmedabad by storm

Chief Loganizer — Thu, 29 May 2008 09:16:00 +0000

Ahmedabad, 26 May 2008: Enthused by the success of the Logan as mirrored in the vehicle’s impressive sales performance, Mahindra Renault organized a unique event known as the ‘Logan Drivathon’ for its customers in Ahmedabad. Aimed exclusively at highlighting the vehicle’s superior mileage feature, the drivathon saw participation by 120 Logan owners and engaged them in an effort to generate enhanced customer acceptability and endorsement.

Commenting on the above initiative, Mr. Nalin Mehta, Chief Operating Officer, Mahindra Renault Pvt. Ltd., said, “The Logan has been an unmitigated success since its launch earlier this year, reflecting customer satisfaction with the product, especially its fuel efficient nature. The drivathon is a unique customer-centric effort from Mahindra Renault that will ensure direct interaction with the owner and help him understand his Logan experience better.”

The cars were flagged off by Mr. Kapil Mathur, Additional Director, Petroleum Conservation Research Association (PCRA) from Amirag Farms, SG Road, Ahmedabad. The event format saw existing customers drive their cars on a pre-determined route. The basis of this exercise was to ascertain the best fuel consumption figures. Winners were adjudged on the basis of the best mileage figures attained during this drive.

The route for the Logan Drivathon was about 61 Km with regular traffic conditions and took about one hour to cover. The Drivathon passed through the Mehsana Highway before culminating at Shankuj Water Park. All drivers were given a route map for navigation and all vehicles had to compulsorily fill up their tanks to the maximum before they were flagged-off. Fuel was filled in the presence of neutral marshals to prevent any misreporting of mileage figures.

Mahindra Renault officials present on the occasion included Mr. Sunil Lohani – Zonal Head, Gujarat and Rajasthan. All participants were treated to breakfast, tea and cookies. There was also a fun and entertainment programme organized after the mileage rally, followed by lunch and a prize distribution ceremony which saw prizes being given out to high mileage winning cars. The event was a fun-filled one with lots of fun and games, including a tattoo area for kids.

The route for the LOGAN Drivathon was about 61 km with regular traffic conditions and took about one hour to cover. The Drivathon passed through the Mehsana Highway before culminating at Shankuj Water Park. All drivers were given a route map for navigation and all vehicles had to compulsorily fill up their tanks to the maximum before they were flagged-off. The fuel was filled in the presence of neutral marshals to prevent any misreporting of mileage figures.

Prize- Car No.- Average- Winner

DIESEL

1^st- GJ 1HQ 3369- 45.52 kmpl- Yogesh Nayyar

2^nd- GJ 1HP 8828- 37.65 kmpl- Prabhudasbhai Patel

3^rd- GJ 1HN 1185- 36.52 kmpl- Greenen D. Gajera

PETROL

1^st - GJ 1HN 8601- 22.26 kmpl- Sanjeet Banerjee

2^nd- GJ 1HQ 9189- 21.79 kmpl
- Ketan Shah

3^rd- GJ 1HN 2505- 20.33 kmpl- Bhagwan Patel

The Logan has received a tremendous response since its launch and has been clocking steady sales numbers each month. It is among the top 3 selling sedans in India and has also received several prestigious industry accolades since its launch eight months ago. It has been named the ‘Car of the Year 2007′ by HT Cars & Bikes, a supplement of the Hindustan Times and also recently won the Business Standard Motoring Jury Award 2008.

The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the ‘Best Entry Midsize Car in Initial Quality’, which is the ultimate measure in quality. The Logan received the lowest score of 65 PP100, i.e. Problems Per 100 vehicles, ahead of other leading passenger cars, indicating a high level of satisfaction experienced by customers. It has also been declared the leader in its segment in new vehicle design and performance in India, according to the J.D. Power Asia Pacific 2007 Indian Automotive Performance, Execution and Layout Study (APEAL). The 2007 four-wheel total customer satisfaction study undertaken by leading market information provider, TNS, ranked the Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an exceptional score of 96.

Courtesy: Mahindra & Mahindra Ltd., India

http://mahindralogan.co.cc

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Logan in TNS Automotive Customer Satisfaction

Mahindra Logan Drivathon takes Ahmedabad by storm