Logan sales rise over 150%
When Mahindra bought Renault’s stakes from the Mahindra Renault JV, Logan had an uncertain future. Sales of Logan were dipping every month and a closure seemed a better option. But what has happened is exactly opposite. Logan has registered an increase of 150% in their July sales (752 units) figures compared to April sales (303 units) when Logan was last sold under the JV.
Mahindra has put in great efforts since they took control over Logan. Developing a new marketing strategy and reducing cost by Rs 24,000 to Rs 80,000 seems to have worked for Mahindra. Logan is now planning to compete with other models in the segment like Hyundai Verna, Swift Dzire, Tata Indigo and Ford Fiesta. Mahindra’s immediate plan of action is to get Logan’s sale to a 4 digit mark consistently every month.
i luv my logan