Mahindra Renault Logan Club Forum and Blog - ClubLogan

According to the findings of the 2008 four-wheeler total customer satisfaction study released on 31st December, 2008 by leading market information provider, TNS, the diesel car segments have shown a remarkable improvement in delivering customer satisfaction. The Indian car market is dominated by small and relatively low priced petrol cars, which have traditionally delivered a high level of satisfaction. In 2008, the scores of small car segments
have remained largely unchanged, but there is a clear improvement in the scores of diesel car segments, Premium Midsize, Entry Luxury Cars and Premium SUV’s

Rankings for the TCS study are done at the vehicle segment-level to provide comparisons among similar groups of vehicles. The models ranking highest in their respective segments for total customer satisfaction are: Maruti Alto in Entry Compact; Hyundai i10 and Wagon R (Jointly) in Premium Compact; Hyundai Getz Petrol in Upper Premium Compact, Maruti Swift Diesel in Small Car – Diesel; Wagon R Duo in Small Car – Alternate Fuel; Mahindra Renault Logan in Entry Midsize; Honda City in Midsize; Skoda Octavia Petrol in Premium Midsize; Chevrolet Optra Magnum Diesel in Midsize Car – Diesel Toyota Camry in Entry Luxury; Toyota Innova in SUV/ MPV; and Honda CRV in Premium SUV.

Overall the industry score has gone up by one point over last year. Most of the manufacturers have maintained their last year’s level. However Mahindra has improved its score by 6 points and Toyota by 4 points.Among small cars the new entrant Hyundai i10 scores well on Performance and Design, Quality and Brand Image, whereas Wagon R scores well and improves upon Maruti’s strength of low cost of ownership.

Overall the Indian car industry has put up a brave performance in terms of satisfying customers with their products and services in a year which otherwise saw the mightiest crashing globally. The 2008 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS specialist division, TNS Automotive, is the largest syndicated automotive study in India, representing the responses of more than seven thousand nine hundred new car buyers. This comprehensive study covers over 45 models with customer evaluations taken in the key areas of sales satisfaction, product quality, vehicle performance and design, after sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of satisfaction and loyalty a given model enjoys with its customer.